Primary market research, also known as field research, is new research that a business undertakes itself. It involves collecting new data close dataFacts and statistics collected together for ...

I count myself lucky as my ‘bread and butter’, primary market research 1, has been popular with pharma for decades: informing pre- and post- launch brand strategy; tracking market progress ...

Market research usually combines primary information, gathered directly from consumers, and secondary information, which is data available from external sources. Market research is used to ...