Last year, the inaugural Pop-Tarts Bowl (formerly the Cheez-It Bowl, the Camping World Bowl, and so on) made waves -- but not for its on-field action. It was the postgame ceremonies that drew ...

The entire postseason lineup through playoff This year's Pop-Tarts Bowl will feature three edible mascots on the sidelines with their flavors consisting of Frosted Wild Berry, Frosted Hot Fudge ...

The Pop-Tarts Bowl gave fans a little bit of everything. Wild mascots, scoring and college football history were all on the menu. While the Pop Tart mascots will be the ones that go viral on ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

Pop-Tart officials also partnered with GE Appliances to build a one-of-kind toaster trophy ... Fans can expect some sort of tribute to Frosted Strawberry, the edible mascot who died doing what he ...