Said to suit every skin tone, the deep-hued and balmy lipstick has catalysed a renaissance of sensual, dark and cool-toned ... Shades like berry, plum, or mauve are natural allies for fair ...

Play is dark, yes, but the glossy finish tempers the gothic feels. For a juicy pop of plum, turn to e.l.f's Pout Clout Lip Plumping Pen ... These shades suit every skin tone, so they're a little ...

Or, if you don’t want to commit to a dark matte shade ... looks beautiful on all skin tones. For a touch of gloss, this sleek lipstick is perfect. A rich purple plum shade, the hydrating ...

But I’ve always loved to play with colour and luckily, plum works for all (yes, all) skin tones. With this cold snap in the air and a need for warmth, plum is fast becoming the colour of the ...

Play is dark, yes, but the glossy finish tempers the gothic feels. For a juicy pop of plum, turn to e.l.f's Pout Clout Lip Plumping Pen. Not only does it pack a pigmented punch ... the easier it'll be ...