Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. An important component of ...

These may be people who would not usually buy the product, or to tempt those that usually buy a competitor’s product to switch. Price reductions are also used to sell old stock to make way for ...

To do this, they need to find ways of keeping people interested in the product for longer, thereby increasing the number of sales. Ways of extending the life cycle of a product There are a number ...