We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Pay-per-click advertising, or PPC, is an instant form of marketing, based ...

But, for whatever reason, mobile pay-per-click is a source of frustration for many. Do I create a separate mobile PPC campaign? How do I measure and optimize a mobile PPC campaign? Running a mobile ...

I'm Matthew, I'm 24 years old, and I'm a senior PPC trainer at Mabo. PPC is pay per click and it's to do with online advertising. It's my role to train our staff members in the ways that we do PPC.

As the use of voice assistants such as Siri, Alexa and Google Assistant grows, businesses must rethink their pay-per-click strategies. If you aren't optimizing your PPC ads for voice search ...