Paul Rand (1914–1996) was one of the foremost American graphic designers of the 20th ... he began to concentrate on corporate identity programs, producing some of the most iconic logos and identity ...

Paul Rand was an American graphic designer known for his work in corporate logos. He was a prominent figure in Swiss Style and modernism. His work was influenced by Cassandre and Moholy-Nagy. Born in ...

Happy 100th Birthday To Legendary Graphic Designer Paul Rand In honor of the man who created the iconic logos for IBM, UPS, and ABC, here's a trove of Rand designs, interviews, and tributes.