Hairstylists have previously shared with us that when choosing a shampoo, you'll want to make sure the ingredients are ...

This case study shows how Pantene introduced its newest product, Cora, into China's highly competitive haircare category, targeting young users with its claim that it is 'made with natural ingredients ...

Are luxury shampoos worth the splurge, or are budget options just as effective? Explore a firsthand comparison between Redken and Pantene to uncover whether high prices truly deliver better results.

Shampoo isn’t cheap, but it’s not a luxury. Nothing is as unattractive as oily hair leaving marks on car windows or causing a run for soap and water. Clean hair is akin to cleanliness; it’s close to ...