When it comes to store-bought brands in particular ... spot on the “Do Not Buy” list. Cascadian Farm Organic Purely O's Cereal Cascadian Farm Organic Purely O's Cereal $8.04 at Amazon ...

Organic rice baby cereal, rice breakfast cereals ... They included iconic labels and store brands, organic products and conventional ones; some were aimed at the booming gluten-free market.

Not to mention that popular cereal brands often boast health claims that have very little backing in reality (Special K diet, anyone?). However, there's been a quiet revolution in the cereal aisle ...