In the rich history of media research, it is striking that print and other media like newspapers, magazines, radio and television have always attracted most attention by far. Attention for existing ...

Optimising newer channels such as online chat ... Digital or online channels include personalised emails from reps, email campaigns from the brand team, webinars, social media, chatbots and ...

Organisations across industries are using applications like GenStudio for Performance Marketing to transform their content ...

Using both emails and SMS increases your chances of reaching busy parents, Line Leader’s recent benchmark report showed.