Sometimes known as promo gifts, giveaways or “swag,” promotional products are customized merchandise intended to publicize the university or a specific department, service, event or initiative. They ...

Billions of dollars are spent annually in North America on promotional items such as T-shirts, pens, hats, and calendars by companies that give these promotional items away to existing and ...

America loves free stuff. In a 2021 marketing study from the American Marketing Association, respondents pointed to relationship building and value as being vital to the effectiveness of promotional ...