Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

Digital advertising has been around for over 20 years, but for marketers there are still a lot of unknowns. There’s a surfeit of metrics for analysing clicks and browsing behaviour which only serve up ...

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Online display advertising can make a powerful first impression on shoppers, but its real impact may be in providing brands with long-term share of mind. In a presentation to the Advertising Research ...

the price of mobile ads remains very low. According to data from a May 2012 Kleiner Perkins Caufield & Byers study, mobile display ad prices are, on average, one fifth the price of online display ads.

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

In a new quarterly series AOP managing director Richard Reeves analyses online publishing industry revenue trends.

High display frequency in environments with minimal distractions has positioned elevator screens as a prominent advertising ...

Even when they are seen, the amount of time people spend looking at online advertisements varies significantly by format. For example, study participants spent 7.5 seconds, on average, looking at ...