Another version says the logo is a stylized look at ... origin was recounted in a 1986 issue of Chevrolet Pro Management Magazine based on a 13-year-old interview with Durant's widow, Catherine.

or the logo isn’t a bowtie but a cross like the Swiss flag since Durant’s co-founder, Louis Chevrolet, was from Switzerland. Only one thing car enthusiasts can know for sure: At the ripe old ...