It all began in 1993. Soon enough, the Nike Diamond Air Turfs and Deion Sanders became synonymous, with the shoes becoming a part of Sanders' football uniform. Prime donned the shoes proudly ...

Colorado Buffaloes coach Deion Sanders, also known as Coach Prime, released the Nike Air Diamond Turfs, his new sneakers, on Jan. 24. To promote the sneaker's release, gift packages were given out ...

Coach Prime's signature shoe series with Nike has been a widespread success. On Monday, his daughter Deiondra's fiance and R&B star Jacquees was seen flaunting the Nike Air DT Max 96 on a post on ...

Kim Kardashian's SKIMS has teamed up with athletes and professional sports leagues in recent years, but the company just announced a groundbreaking new partnership with Nike. Designed to sculpt.