Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

While a lot of popular sporting brands, including Nike, Adidas, and even Roger Federer ... American Competitor to Lock Horns With Tennis Apparel Giants appeared first on EssentiallySports.

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

On the men’s side, Andrey Rublev has also ended his relationship with the apparel giant, opting to start his own label, Rublo. While it may seem as though Nike is lessening its tennis footprint ...