Nike’s shift to D2C and weak innovation hurt growth. Read why NKE stock’s low valuation doesn’t make it a favorable ...

Nike is one of the most iconic brands in the world, known for its innovation, design, and emotional connection with consumers ...

Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.

The fact is that Nike has been the top athletic brand globally since the 1980s ... He already has extensive experience and a clear understanding of the company’s strengths and challenges.

The 62-year-old was finally kicking up his feet after working a 30-years-stint at Nike, when he got the call to cut his ...

As part of its moves to improve sales, Nike is getting back to basics. That includes redefining itself as a running brand. To keep up with the competition, it will have to prove that in 2025.

Back then, Hill dressed head to toe in Nike, even though salesmen had to pay for their own product samples. It was the start of what he calls an “irrational love” for the brand. After two ...

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The athletic retail giant's multibrand activation will remain open from Feb. 13-16 during NBA All-Star Weekend.