Nike's futuristic .Swoosh (aka DotSwoosh) division has undergone some major changes since it was introduced in November 2022, ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

If you love Nike Air Max shoes and want to add a fresh new color to your closet as the weather warms up, you're in luck. Nike has discounted two bold colorways of their iconic 90s-style sneakers.

Very comfortable and easy to wear," and “One of, if not my favorite shoes ever! Always look amazing and perfect fit every time.” Nike describes the Air Max 90s like this: "Originally designed ...

A non-confirmed collaboration between Nike and Nintendo has resulted in sneakers inspired by the classic Donkey Kong game - get the details!

Create with Air Max lets sneaker fans put together 3D footwear designs and edit them in real time, via a printed colouring book and an AR tool Nike’s Air Max shoe has gained a cult following since its ...

The site syncs with a user’s Instagram account and is accessible at http://photoid.nike.com. Nike is using the campaign to push the brand’s line of Nike Air Max ...