From the court to the curb, New Balance’s T500 has been a footwear classic ever since it was first introduced back in 1982. Originally designed with an eye for on-court performance (while ...

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

They all wear New Balances on the court and on the field ... weren't always considered the "cool shoe." But somehow, despite steep competition, New Balance has entered the conversation.

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

Athletes and fans can shop Gauff's shoes in adult and kid sizes ($128-$160) on the New Balance website. The New Balance Coco CG2 is an evolution of the first model and offers refined court-ready ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

In its second year as the tournament’s official performance apparel and footwear partner, New Balance is channeling the great Aussie outdoors on and off the court.