the advances with interactive video are probably the best examples of how real estate once reserved for both static and interactive ads is making way for advertising that caters to mobile-driven ...

Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, as in the following five digital marketing examples. 1. Target the right ...

Companies such as HSBC, Procter & Gamble, Coca-Cola and Mitsubshi are just some examples of advertisers who incorporated mobile advertising to their media mix strategies in 2010. And they all have ...

The report compares the performance of social gaming ad campaigns—in all formats, including video, via desktop and mobile devices—with standard online and video advertising benchmarks published by ...

The use of mobile coupons and advertising is rapidly growing (Jakobson 2005) and marketers are developing innovative strategies to exploit this medium (Sultan and Rohm 2005). For the past several ...