Mobile campaigns are emerging as powerful ad channel for marketers, outperforming online advertising by nearly five times across a variety of metrics, including unaided awareness, message association, ...

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

Choosing your approach When considering costs and schedules for your mobile marketing programs, you first need to take into account which strategic approach you plan on employing to get the job done.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its ...

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms. The Mobile InsightNorms study measured unaided ...

The "Mobile Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global ...

Done right, new mobile marketing campaigns have the potential to become just as much a part of the conversation as great mobile apps. What might these new programs look like and what should they ...

Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.

When you're planning an international campaign, though, the local part of SoLoMo should mean localized rather than local. Appia finds that native language use can significantly improve click-through ...

Global mobile advertising (m-Advertising) market is expected to reach $354.76 billion in 2025, representing a 2019-2025 CAGR of 18.24% driven by a growing adoption of m-advertising service in global ...

CLEVELAND, Ohio — Amid the Trump Administration’s push to curtail diversity, equity and inclusion initiatives, a conservative ...