Social and mobile gaming ad campaigns are outperforming standard online ad campaigns, generating both higher average click-through rates (CTRs) and engagement levels than many online formats, ...

Discord is bringing third-party ads to its mobile platform. The gaming-focused voice and chat app announced that a mobile ...

This huge shift is largely due to the increase in new mobile ad formats, including the highly effective mobile video. Of course, advertisers want to know why in-app advertising is more than just hype.

In today’s competitive mobile advertising landscape, advertisers have no shortage of options when it comes to user ...

With Pinterest now reaching 553 million monthly active users, the platform’s AI-powered campaign management could provide a ...

The profound shift to mobile devices and the disruptive force that are video streaming services have created tremendous opportunities for innovation and hugely improved advertisers’ chances of ...

The expectation is for further growth in 2025. Wall Street analysts tracked by Yahoo! Finance project that Applovin will grow ...