The pharma giant centered its latest campaign around women, rolling out a series of initiatives to combat online misinformation around birth control.

They prevent pregnancy by either releasing hormones that prevent ovulation (hormonal IUD) or creating an environment ... and ...

The key differences between hormonal IUDs (Mirena, Skyla, Liletta ... are an extremely effective method of birth control. An IUD is a small, T-shaped device that’s placed in your uterus.

They don't have to think about. And, like I said the new Mirena IUD can even make their periods lighter. And most women are thrilled. They don't want heavier periods, they want lighter periods.