and even suggesting that the web page is loaded in such a way that the ‘Microsoft Bing’ logo and bar at the very top are hidden away. This could make users go ahead and run a search ...

but is actually still Microsoft Bing. The results page automatically scrolls down slightly, hiding the Microsoft logo. This doesn’t happen when logged into a Microsoft account in the browser.

A sneaky new behavior that Microsoft has implemented in Bing attempts to hide the fact that people are using Bing whenever they try to get to Google. Bing is a perfectly fine search engine, but ...

This type of strategy is sometimes called a “dark pattern,” or a deceptive pattern that tricks users into doing something they did not intend. Below the Google-looking search bar, including a Google ...