The iconic Michelin man, who’s been around in some form since 1898, has become synonymous with the company’s guidebook. In fact, he even has an actual name – Bibendum (or Bib for short).

In a TikTok video, tire shop worker Antonio (@ant_510) zooms in on a Michelin Pilot Sport 4S tire. He shows the sticker, which sports a Bluetooth logo. The clip then transitions to the inside of ...