Reinert, Sophus A., and Lorena Barale. "The Globalization of Martini & Rossi, 1863–2023." Harvard Business School Case 724-008, September 2023. (Revised December 2023.) ...

Martini & Rossi is an Italian distillery famous for its vermouth and sparkling wine, and it has been sponsoring motorsports teams since 1968 under the Martini Racing banner. Martini Racing ...

The drink featured London dry gin and Martini & Rossi vermouth. Most cocktail historians and experts believe the Martini’s ...

This Women’s Month, Bacardi shines a spotlight on Global VP Emma Fox, who, having helped bring a fresh take to the world of ...

entrepreneur Alessandro Martini and master herbalist Luigi Rossi, at the home of MARTINI in Pessione, Italy. Imagine the stories! One of the most iconic brands in the world, MARTINI® is the ...