The pharmaceutical value chain model depicted in Figure 1 covers a full range of activities that are required to bring a product from conception to final consumer. The key players in the chain are ...

Marketers making headway on measuring their value to the business take such an outcome-based approach to their metrics. Operating in this fashion allows Marketers to effectively tether their ...

Value chain analysis is an investigation of a business's value chain, the full range of activities a company conducts to create a product or a service. The purpose of value-chain analysis is to ...

What Is Value Chain Analysis? Value chain analysis is an investigation of a business's value chain, the full range of activities a company conducts to create a product or a service. The purpose of ...

Questions to Address to Create and Sustain Your Technology Ecosystem Whether you are just starting out or you are well on your way to building your marketing technology ecosystem, the following four ...

Carriers are enablers Significant opportunities exist for carriers in the mobile marketing value-chain. Relevance, be it user relevance, location relevance or context relevance, can be more ...

Enhancing women’s livelihood is the primary objective, State SERP CEO Karuna Vakati stated while addressing a State-level ...

AI’s value in content creation (and marketing in general ... AI will help power your content supply chain, but people should lead by creating original content and setting a strategy to mix ...

Infosys, on June 18 launched Aster to bring agility to the marketing value chain for business-to-business (B2B) and business-to-consumer (B2C) brands. “The extensive multi-industry domain ...

Source: Pixabay No Attribution Required Cybersecurity is an indispensable component of a company’s marketing strategy because it directly affects customer trust, brand, reputation, and business ...