A bona fide, world-class marketing-led organization has a clear long-term focus on core items such as retention, customer satisfaction, customer experience management, and lifetime value of a customer ...

The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained ...

Marketing accountability—the ability to measure the marketing organization's contribution to enterprise value—remains a critical issue. A recent study by Forbes CMO and Neustar, "Accelerating Growth ...

The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

Learn why cultivating SEO knowledge within enterprise organizations is essential for cross-departmental collaboration and ...

MLM, network marketing, or direct selling is a business ... that about one in 13 American adults has participated in an MLM organization at some point in their lives. A 2024 Federal Trade ...

New Orleans & Company, the official destination sales and marketing organization for the New Orleans tourism industry, released its 2024 ...

European esports organization Fnatic has appointed sports marketing agency IMG as its exclusive commercial agency to accelerate the team's growth.