Digital marketing trends are changing the industry fast. The global digital advertising market will hit $786.2 billion by ...

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. A marketing strategy is a big-picture idea that informs smaller ...

We asked industry experts to share one platform or tool they found particularly effective for marketing their product or ...

“Make sure you’re clear about who your audience is and what you want to communicate to them,” says Chiara Pensato, director of marketing at MOVE Guides, a cloud platform for talent mobility. “Dedicate ...

Gain in-demand skills to succeed as a strategic and innovative marketer. Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply ...

Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing in a smarter and more data-driven era.

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Social media marketing uses social media and social ... Though social media makes it easy to communicate with customers, it also provides a platform for customers to voice their complaints and ...

BizConnect, a trailblazer in industrial communication and marketing innovation, has launched of XploR, its cutting-edge ...

And though its youngest members might be just now becoming teenagers, Gen Z makes up 26% of the US TV audience—the largest segment of our population. Unfortunately, marketing to this younger audience ...

Gain a strategic understanding of relevant marketing processes, tools and tactics, providing you with unique analytical and problem-solving skills. Due to the competition for places and limited ...