Facilitating cutting-edge research partnerships is a cornerstone of our efforts, pairing top minds in economics, operations, marketing, finance, accounting, and behavioral science with a broad network ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

The moves were driven largely by the expectation that tariffs and a possible full-blown trade war would stoke inflation.

Indian stock market indices, Sensex and Nifty 50, ended flat amid high volatility today, 1 February 2025, after the Union ...

Sorenson Impact Institute's Katie Macc and Robert Munson explore the preservation and growth of impact as more impact businesses transition into the public markets.

Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.

Akshat Shrivastava remains cautiously optimistic, pointing out that increased private consumption demand could eventually ...