Joules Garcia / Investopedia Market research examines consumer behavior and trends in the economy to help a business develop and fine-tune its business idea and strategy. What Is Market Research?

Provides access to a comprehensive collection of global industry market research reports. Includes Canada, US, China and global industry reports. Reports include analyses on: industry at a glance, ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success. The slow-down in growth in the pharma industry over the ...

The most exciting of these is market research, the processes by which firms gather data and generate insights about customers and competitors. Explore HBR HBR Store About HBR Manage My Account ...

The Acquisition Directorate within Washington Headquarters Services, a Department of Defense Field Activity, has started conducting market research to identify 8(a) small businesses that have the ...