The ultimate objective of all marketing-mix models is to quantify the sales contribution of marketing activities, to calculate return on marketing investment (ROMI). To accomplish this, the models ...

Advances such as modelling retail channels separately and analysing signals from retail media platforms can help increase the impact of MMM learnings.... We’re long-term subscribers to WARC and it’s a ...

announced that it is now a certified partner in APAC for Google's Meridian Marketing Mix Modelling (MMM) platform. Meridian is an open-source MMM platform built by Google to help advertisers ...

Analytic Edge, a C5i company and a Singapore-based marketing and sales analytics solution provider, has become a certified partner in APAC for Google’s Meridian marketing mix modelling (MMM ...

SINGAPORE, March 4, 2025 /PRNewswire/ -- Analytic Edge (a C5i company), a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google's ...