This leads to an inflated sense of accomplishment in a given ... Compounding with the other problems of this marketing metric apocalypse, marketers and advertisers will be working with blinders ...

Marketers making headway on measuring their value to the business take such an outcome-based approach to their metrics. Operating in this fashion allows Marketers to effectively tether their ...

It’s time to bring common sense back to marketing.

A metric is a qualitative or quantitative indicator reflecting a particular characteristic and level of a product's success. Any marketing metrics are just numbers, they do not make much sense without ...