"Hey, I’m Ben from Milliken Fishing! I’m here to share my passion for fishing and outdoor adventures. My goal is to bring you ...

“My advice to new lure makers is to not simply change an established shape a few percentage points and call it your own. Be ...

Rapala focuses on two questions in making and selling lures: Does it work, and does it look good? “We just don’t want to make only pretty lures. … We want to make lures that swim naturally ...