Versed's new makeup collection features multitasking, buildable formulas meant for easy wear. Here's why one beauty editor is ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 years reporting ...

Fun fact: This collection was created in partnership with global skincare experts at DECIEM, who are the brains behind Stylist-approved beauty brands, The Ordinary and Niod. A good cleanser is ...

The music icon's hair care brand, Cécred, will officially be available at over 1,400 Ulta Beauty stores nationwide and online ...

Jasmine Hyman is the assistant beauty editor at Cosmopolitan where she covers all the best and buzziest launches in the industry from LED masks to lip balms. For this story, she, along with beauty ...

Valmont's Vitality Collection launched this week, marking 40 years of the brand's excellence in cellular science.

Product on Amazon: SEPHORA Favorites Limited Edition Moving Lights 5 Cream Lip Stain Set Plus Limited Edition Pouch Price: ...

Data from Mintoiro shows makeup brands earmarked by ultra-colorful ... is slated to release a cake-inspired Strawberry Cupid collection on Wednesday. Founded in 2016 by Yang Zifeng and Zhou ...

It's also often unclear how hands-on they actually are in the product development of their namesake brand. To find out where on the spectrum Stefani's makeup collection falls, I tested every ...

ColourPop takes inspiration from BookTok and the popular dark romance genre for the beauty brand's Valentine's Day 2025 collection. Featuring a range of products from lip balms to eyeshadows ...