Ilia Super Serum Skin Tint fuses our three main loves: skincare, makeup, and sun protection. We adore products with magical, ...

Tilt is a new makeup brand with products designed to make beauty accessible to everyone. It’s the first beauty brand and ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

While we still have a long way to go, there is now a growing number of beauty companies that prioritize inclusivity and are ...

The Hero Cosmetics Mighty Patch pimple patches have been holding steady at the top of the Amazon's bestsellers list for a ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

The beauty industry remains ever-changing, with the latest make-up products coming to the markets to meet the varied needs of ...

In 2024, the momentum grew. Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...