More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The hotel operator’s risky partnership with a show that features murder and mayhem pays off with rising inquiries and ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

Cutting-edge technology like AI has its uses in senior living sales and marketing – and its fair share of pitfalls. On the ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...

KPS3, a full-service marketing and communications firm, has promoted Liz Seang to associate growth marketing manager.