Combining location-based data with offline past purchase history or interest-based data gives marketers the opportunity to advertise to those most receptive to their messaging, ultimately providing ...

Once a user is reached, opted-in and located over the SMS channel, marketers have a broad range of complementary rich media options to present the user, ranging from coupons and mobile Web sites to ...

Summary: Location-based mobile advertising is more than simply a nice-to-have tactic in a marketer’s toolkit. Rather, it’s fast becoming a strategic imperative in today’s data-driven ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

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AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.