The campaign’s messaging leverages catchy and localized taglines to resonate with the target audience. Examples visible on ...

The results were telling: 86% of the localized campaigns outperformed the English campaigns in both click-throughs and conversions. The average click-through rate for the English campaign was 2.35%, ...

In addition to the awareness and collection drives through mobile collection vans across Delhi NCR, the campaign has ...

The Jammu and Kashmir government launched a five-month campaign to combat drug abuse, involving 6,776 events and 5,923 ...

This year, the 15-day-long campaign by the Ministry of Women and Child Development (MWCD) is taking place between April 8 to ...