What is different with Periscope is that it enables the brand to have a more authentic voice since the stream is live. The Periscope strategy is the latest example of how Mountain Dew continues to be ...

Co-CEO Greg Peters, chief content officer Bela Bajaria, chief marketing ... that has a ton of live games, and maybe they'll put on a documentary after and hope people watch it.

Report for 2024 shows that live streaming is back with a 12% year-over-year increase in hours watchedNew Stats Show Signs of Market Shifts for a Diversified Streaming ...