Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

School yourself on the history, study the terminology and shop every fit from the most storied brand in blue jeans.

Davis and Strauss filed a patent for the rivet-reinforced waist overalls that would eventually become known as jeans. By 1890, the patent expired and Levi’s was no longer the style’s exclusive ...

Levi Strauss & Co ... that used to wear a 501, and they love their 501s,” Levi’s Chief Digital Officer Jason Gowans said of the company’s classic straight-leg jeans.