Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has. Fortune takes a ...

Adults now account for 28% of all global toy sales, according to analytics firm Circana — an increase of 2.5% since 2022. In ...

It was a busy one last month so, as is tradition, the new Lego sets for April 2025 are few in number. But oh my, are they ...

It’s a little early for would-be Grinches to steal toys, but deputies from the Alameda County Sheriff’s Office still had to ...

As much as I try to stay organized, it always seems like my kids' toys take over the house. LEGO bricks somehow find their ...

The new LEGO Beauty and the Beast Castle is now available to buy at the LEGO and Disney stores. It is the latest in a long ...

As of April 2, you can snag the Lego Creator 3-in-1 Forest Animals building kit for just $34.99 at Amazon. That's a 30% ...

Lego is tapping into one of the world's biggest media franchises, Pokémon, for a new collaboration that drops in 2026.

Emerging from the spice storm a glorious piece of royal machinery comes flying. And with all its wings, too. Right now the ...

Move over, Labubu! We asked Hong Kong students to design their very own collection to fill the popular ‘mystery’ packages.

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny ...

A Lego A/S-won court order blocking another toy company from making figurines allegedly infringing its copy- and trademark ...