It is no secret that Hallyu (the Korean wave) has become a worldwide sensation. In fact, you can see real proof of this when K-Pop artists and K-Drama actors announce their world tour stops. However, ...

In collaboration with the Korea Culture Information Service Agency, the Ministry of Culture, Sports and Tourism unveiled the results of the “2024 Global Hallyu Trend Analysis Report." ...

While K-pop and K-dramas lead the pack in popularity, Hallyu, or the Korean Wave, now encompasses food, film and more, an annual study showed Tuesday (Feb 25). “Global Hallyu Trends Analysis ...

While K-pop and K-dramas lead the pack in popularity, Hallyu, or the Korean Wave, now encompasses food, film and more, an annual study showed Tuesday. “Global Hallyu Trends Analysis,” released ...

Beyond entertainment, K-culture has influenced young residents in various ways, from beauty and fashion to everyday habits.

Korean superstar Lee Dong Wook reflects on his bold career choices, evolving priorities, and his return to rom-coms roles ...

Telling us why Indian brands have failed to jump in the whirl of Hallyu, Lloyd Mathias, business strategist and marketing expert, says, “Indian brands have yet to tap into the immense potential ...

The 2024 Global Hallyu Trend Analysis Report by the South Korean Ministry of Culture, Sports, and Tourism was released on February 24, 2025. The data included an analysis of the most mentioned ...