Dinosaurs rule, parents want toys that will get their kids outside and off screens and 'newstalgia' sells: Lessons from Toy Fair. (Illustration: Aïda Amer for Yahoo) ...

As part of a licensing collaboration with Mattel, Hasbro came to Toy Fair 2025 with a new PLAY-DOH Barbie collection that lets kids learn more about fashion through clothing molds, texturizing ...

It seems that sound and music play a role too, as the music and soundscapes used in toy commercials can influence how ...

Mellen observes that while ads in magazines and commercials on TV had content ... the headspace and mental health of kids and parents alike. Chaos and toy clutter can create “mental clutter ...