A keratin treatment is a process that smooths, straightens, and strengthens your hair by providing it with keratin—which is one of the main proteins that makes up hair. "It's creating a barrier ...

The keratin treatment will then be applied all over your hair, and left for around 30 minutes ... rinsed and your stylist will then start the process of applying heat to lock in the treatment.

A keratin treatment is a semi-permanent hair straightening method that aims ... The treatment itself is then followed by a blow out and flat iron process seven times, scalp to ends, to seal ...

The ANSWR At-home Keratin Treatment has been transforming users’ hair by taming frizz for up to three months with zero damage while enhancing shine, and shoppers are calling it a ‘game-changer’.