Introduced in 1959 to promote Colombian-grown coffee beans, Juan Valdez became one of marketing's longest-running fictitious characters. Created by the Doyle Dane Bernbach (DDB) advertising agency at ...

Juan Valdez Cafe, the Colombian coffee chain, has entered the Dominican Republic with the opening of a new store at the Ágora Mall in Santo Domingo. This move is part of a strategic partnership ...

The coffee company plans to have 16 stores in Miami and Orlando by 2025. Juan Valdez offers a unique value proposition, featuring 100% premium Colombian coffee, an unparalleled in-store ...