Kawaii, with roots in Japanese “girl culture,” is known for a visual aesthetic of simplicity, hyper-cuteness, and childlike innocence. It was originally a space of safety and empowerment for ...

These adorable amphibians, native to Mexico, have become a beloved icon in the kawaii (Japanese for "cute") aesthetic, ...

mixing sporty separates and slinky tops in searing colours and bonkers patterning that offered up kawaii happiness, the pop culture aesthetic based on the Japanese word for cute. What Casablanca ...