Another clever packaging design trick you’ll find in Japanese supermarkets involves shampoo and conditioner bottles. Shampoo ...

In a low-involvement category suffering from disengaged audiences, Clear, a shampoo brand, successfully made Japanese men try and adopt a new hair-care culture. We did this by re-introducing a product ...

This image provided by Panasonic Corp. shows a person taking out the filter from an air conditioner. TOKYO -- Amid the seemingly endless increase in prices, people in Japan may be feeling the ...