Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in ...

Rocket overhauled its branding to tell a new story to a new customer. Tiger Woods’s Sun Day Red logo can’t catch a break Puma has filed a notice of opposition over Sun Day Red's tiger logo ...

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...