Consolidation continues to roll up advertising tech companies that specialize in changing how TV ads are bought, sold, and measured. ISpot.TV — a TV measurement firm that pulls together data ...

Sports-related programming accounted for over 60% of total industry spend in February despite only two Stellantis brands ...

The third-place slot marked another return to form. Novo Nordisk’s Wegovy reclaimed the seat it held in December, backed by ...

according to iSpot.tv Inc., an ad measurement company. Sean Muller, chief executive officer and founder of iSpot, said the demand for Super Bowl ads makes sense. Last year’s game drew 123.4 ...

iSpot, VideoAmp and Comscore are among the measurement companies that have been challenging Nielsen, which has long dominated the TV ratings business ... linear viewing of ads and the results ...