Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

The combined agency will leverage its complementary expertise to deliver integrated marketing communications solutions driving cultural relevance and positive corporate reputation across PR ...

A recent global report by Aprais*, the marketing relationship management company, highlighted the critical importance that marketing professionals now place on delivering integrated solutions, and ...

New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number of terms are being used in the industry to talk about a new concept in ...

Efficient and effective delivery of consistent and powerful brand messages requires inter-organization and cross-platform alignment. This session will establish why integrated communications should ...