An curved arrow pointing right. "Pre-suasion" and "Influence" author Robert Cialdini came by Business Insider to talk about using the tactics of "pre-suasion" to help your career. Here he tells us ...

Robert Cialdini is the Regents' Professor Emeritus ... Cialdini synthesized years of research on social influence into six ...

You suddenly realise that your success requires more than personal skills and hard work, and depends on your ability to influence others. Robert Cialdini, a renowned expert on psychology and ...